Complete the Critical Reading Table for your group's advertisement:
Description What happens? How is the product shown? What is the setting, mood and style?
Audience Who is this ad for? [age, gender, lifestyle, needs, interests, concerns]
Persuasive Devices How does the ad make the product desirable? [identify main devices – e.g. actors, set design, costumes and make-up, lighting, camera movements, sound and music – and how they persuade]
Effect / Purpose What is the ad saying you will have / be / feel if you bought this product?
The product/service is shown by the car accident at the end when Rhonda crashes while day dreaming. It is set in Bali on a beach, and in a car. It is romantic and has comedy in it.
People who are seeking insurance age 18+
It shows the accident and appeals to fear because you don't want to be in a crash without an insurance. The lighting and music is slow and romantic and the setting makes it look peaceful. They persuade us by telling a gripping story first and then surprising us at the end. Car insurance is pretty boring by itself but by using Rhonda and Khatut it makes us intrigued, and then we want to know what happens next.
you will be in safe hands if you have a car accident and you are with AAMI car insurance.
How it targets that specific audience (persuasive devices)
Message to that audience: If you use this product you will …
1. Baby Toy - vtech
Mothers
Advertises watching babies learn. Tells you how vtech helps your child learn. It uses adjectives to describe how innovative and interactive the product is. It then shows you what the product does, and it is ideal for your baby. It then advertises how you and your child can have quality time together if you buy the product. It then describes how it will still be useful as the the child becomes older. The music is happy and bouncy, persuading you that that is how you will feel if you have the product.
You and your child will have fun together, and the child will be a better and smarter learner - as well as happier.
2. Snickers
hungry people of age 15+ because they can relate to it better and so can be persuaded mire easily.
It advertises the movie Godzilla and the brand of chocolate sinkers. Tells you that when your hungry your emotions are easily persuaded and you can get a little angry. It advertises the snickers bar being a solution to a problem when you are not acting yourself. It uses command by saying-"your not you when your hungry" telling you that if you eat a snickers bar your self will become back to normal. The music was upbeat and lively until Godzilla becomes angry and not like itself, this explains why Snickers comes in handy.
if you eat a snickers bar you will become your true self and feel happy and motivated.
3. Frozen Castle
children under 10 yrs
it uses the Frozen characters as well as an American accent - to convince kids that it is similar to those TV shows they love, making them believe that it is a product they really want/need. The product replicates the frozen castle, making it desirable. The camera does close up and far away positions to increase persuasiveness. The music is fantasy-like, like the movie. All of this persuades you to think that the product is something you really need.
it shows the Frozen Castle will make you happy if you play with it - making you want to buy it.
4. AAMI past and present ad
Teenage girls
it uses teenage girls in the ad to emphasise the target audience- teenage girls.
it persuades you by showing how crazy the other girl is and by contrast how sensible the girl in the first car is. It also shows how bad the driving is of the second car, and how likely it is to have an accident, and from that how AAMI car insurance would be necessary in that situation. The music stresses just how important it is to be sensible and have insurance because teenagers can be risky and non-thinking.
Group 4: Eloise, Steph, Hannah, Lila, Madison
Critical Reading Group Task
Embed your group's persuasive TV advertisement here:
https://m.youtube.com/watch?list=PLPFOUSApmDPg5DE-Wj1gR5M6TtH55_BN4&v=Ri-Pl-njZM8
Complete the Critical Reading Table for your group's advertisement:
What happens? How is the product shown? What is the setting, mood and style?
Who is this ad for? [age, gender, lifestyle, needs, interests, concerns]
How does the ad make the product desirable? [identify main devices – e.g. actors, set design, costumes and make-up, lighting, camera movements, sound and music – and how they persuade]
What is the ad saying you will have / be / feel if you bought this product?
Target Audience Group Task
Embed your group's Target Audience advertisements here:
1. www.youtube.com/watch?v=b695jb97x5c
2. http://m.youtube.com/watch?v=BkNeGDNhYZo
3. www.youtube.com/watch?v=ig11kiEfcxY
4. http://m.youtube.com/watch?v=QkotQQmc8GU - don't know why this is blue, sorry.
Complete the Target Audience Table for your group's advertisements:
it persuades you by showing how crazy the other girl is and by contrast how sensible the girl in the first car is. It also shows how bad the driving is of the second car, and how likely it is to have an accident, and from that how AAMI car insurance would be necessary in that situation. The music stresses just how important it is to be sensible and have insurance because teenagers can be risky and non-thinking.